Est. 2017 · PR & Integrated Marketing
An integrated PR and marketing partner for fashion, trend, luxury and designer brands — building the strategy, the content, the talent and the moments that turn a product into a halo.
Shanghai · Osaka · Paris
Who we are
Brand consulting, talent, media, digital, events and production — under one roof.
Founded in 2017, AURA helps fashion, trend, luxury and designer brands activate their marketing inspiration. We design and run fully integrated marketing strategies — and years of experience on the client side have taught us where halo value is actually created.
Six connected disciplines cover the whole chain: brand consulting, fashion and talent resources, digital marketing, event execution, creative shooting and brand collaboration. From the first strategic diagnosis to the final frame on a runway, one team carries the brand.
Whether it is an IP co-brand, a seasonal social campaign, a Fashion Show event or a full campaign film, the same principle holds: strategy first, then the resources, content and execution that make it land.
Selected brands we have built campaigns, shows and productions with.
Luxury & Fashion
Designer & Sports
What we do
Every engagement is staffed across the disciplines it needs — and run by one team, not a chain of vendors.
01
Positioning, brand story and brand-book development. We find where a brand has lost its edge and rebuild the story every channel will then execute.
02
A curated network of creators, PR media and MCNs, plus a celebrity roster spanning A-list talent, athletes and emerging voices.
03
Owned channels, Xiaohongshu, Weibo, WeChat, Douyin and Bilibili — content strategy, always-on account management and paid amplification.
04
Fashion shows, pop-ups, store openings and brand parties: creative direction, production, guest management and press attendance.
05
Campaign, lookbook and backstage production — from casting and location through to post-production and delivery.
06
IP and brand collaborations, from cartoon and anime IP to national trend culture, global names and luxury houses.
How we work
Two frameworks we run on every account — one for strategy, one for the daily work of social.
Brand strategy framework
Social operations playbook
01
Daily interaction, comment moderation and sentiment guidance keep the brand close to its community and its reputation clean.
02
We select on content fit rather than follower count, scoring every creator across multiple dimensions for the best value per unit of attention.
03
Insight, exploration and innovation — we read the trend wave before it breaks, and invent formats the category has not used yet.
04
Notes are written and tested for click-through and conversion: fewer audit delays, lower cost per click, stronger return on the spend.
Selected case studies
Strategy, resources, content and execution — measured.
01 Brand Strategy & IP Co-branding
A full integrated marketing plan for the co-branded Donald Duck series: an A-list celebrity and creator seeding matrix, new-media campaigns across every platform, and offline mall activation designed to convert attention into sales.
02 Full-platform Launch
One new-season launch, seeded across three platforms with head, mid-tier and tail-tier fashion creators working from a single visual direction — so the collection reads as one idea everywhere it appears.
03 Seasonal Social Campaign
We joined the platform’s March flagship event and its “Xiaomei” IP theme, extending it into an on-brand conversation for LANCY, then paired owned channels with community creators to carry the theme into a product-seeding moment.
#GatheredLight · #XiaomeiInAction
Content direction: multi-occasion styling by creators from different professions — showing the product lines LANCY builds for urban professional women.
04 Event Execution
A full season of Shanghai Fashion Week produced by one team: creative direction and run-of-show for three houses, guest list and seating, press management, and the interview schedule behind the coverage.
05 Pop-up Retail
Spatial concept, guest flow, on-site styling and content capture for a pop-up built to be photographed — with the same visual system carried into two further city activations.
Also produced: NIKE × FENG CHEN WANG (Shanghai, Sept 2023) and FRED PERRY × Xintiandi (Shanghai, Sept 2024).
06 Creative Production
Creative shooting for the Beijing Winter Olympics campaign and a run of seasonal campaigns — runway backstage, lookbooks and e-commerce imagery produced under one visual language, in house.
Why AURA
Years inside brands taught us what a launch has to prove, who has to be convinced, and which number the client will be asked about.
A working network of 1,000+ creators and PR media, 50+ MCN partners and a celebrity roster we can call on the same week.
The team that writes the platform is the team that builds the show and shoots the film — so nothing is lost in the handover.
We connect fashion IP, KOL communities and cultural platforms so a brand reaches beyond its existing audience instead of shouting louder at it.
Start a project
Tell us the brand, the market and the deadline. We will come back with the strategy, the resources and the plan.
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